Meet Mr Cialdini

The Art of Personal Persuasion

Develop the subtle art of persuasion with Cialdini's universal principles.


Utilising skills from the very best sales and marketing strategists, you can learn to get the outcomes which meet everyone’s needs. This Skill Bite takes Cialdini's 6 universal principles of persuasion and applies them to the world of work and business, enabling you to achieve better outcomes.

illustration of six red circles containing hands being raised, a calendar, a basket, a certificate, sharing gifts and a thumbs up

What participants will gain.

  • Understand what they find persuasive
  • Recognise how others are persuaded
  • Understand the tools of persuasion and how they can use these on a daily basis