Principles of Story Telling

Good leaders tell stories to shape cultures, enhance information retention, build connection, and set direction.


We retain stories far longer than data, and have evolved to listen and learn from them. Stories underpin cultures of companies, organisations, and entire countries. Now people learn what to do and how to assimilate though hearing the stories of others.

a cartoon illustration of a man with a whiteboard pen drawing a graph

What participants will gain.

  • Understand the 3 acts of any good story
  • Understand the 5½ principles of great leadership story telling
  • Practice telling stories using their own experiences
  • Commit to a clear action making stories part of future presentations