Simone Douani

I am an Executive, Business, Corporate & Performance Coach/Trainer/Actor Facilitator.
My passion for Art and Theatre has been the centre of my life since forever.
I believe that my professional acting background has allowed me to better empathize with human nature. Portraying different characters on stage has helped me to understand so many personalities which constantly keep on coming back, usually in the form of disruptive behaviour patterns in the workplace.
As a performer, I reckon that acting is an added value to coaching as it develops an understanding of how to embrace and play with differences and difficulties that can be turned into proactive actions and successful strategies.
In 2014 I co-founded NIAL (Native Italian Actors in London), the first directory that lists professional actors based in London, who speak Italian to a native level and are fluent in English.

professional expertise

Simone’s area of expertise includes one-to-one coaching sessions, performance and person-centred coaching, executive coaching, business coaching, forum theatre, bespoke role-play, personal development, presentation skills, influencing skills, negotiation, unconscious bias (D&I), courageous conversations, feedback sessions, leadership and advanced communi¬cation workshops. With 15 years’ experience in the corporate world and 25 years’ experience in the performing arts, a high level of engagement and enthusiasm during workshops and training courses is a key element of Simone’s style.


  • Designed and delivered large conferences and corporate events.
  • Designed and delivered Diversity and Inclusion programme to enhance employee engagement and improve business results.
  • Provided executive and business coaching services to managers and their teams.
  • Created and delivered Leader’s Performance Improvement programme, by gathering and analysing feedback and other information coming from Boards, Executive Committees and employees.
  • Designed and delivered Away Days for big organizations, law firms and banks helping them to develop team-building and new company strategies.
  • Designed and delivered Active Listening and Challenging Conversations workshops, Increasing manager and team’s awareness so that they can be more flexible: they will become able to pick different styles according to whatever situation they are in and tailor their skills to suit specific situations;
    engaging individuals and teams in conflict resolution to ultimately help them achieve their full potential.

Previous Experience

Before starting his career as an Executive, Business, Corporate and Performance Coach, Simone was a professional actor and singer both in Italy and in the UK. He worked as a drama teacher with people coming from different backgrounds (lawyers, accountants etc.) supporting them in gaining confidence and self-esteem both in the personal and professional lives. He then developed his own method merging the cutting-edge acting technique together with the professional corporate and coaching experience.

Professional Qualifications

  • ICF ACC accredited coach (International Coach Federation)
  • ICF certified Animas Centre for Coaching in London.
  • CPD (Certificate Post Diploma) in Mindfulness Coaching, Relationship Coaching & in Group Coaching and Facilitation.
  • BA in acting and singing at the“Conservatorio Teatrale” in Rome.
  • Strengths Profile Accredited Trainer
  • Core Strengths Partner and Accredited Facilitator
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