Ken Way

Isn’t it great when you can genuinely say ‘I love what I do!’
That’s how I feel about my work, whether I’m training, coaching, facilitating or working in some other way to help guide the performance of individuals or teams in whatever field they operate.
Of course, ’loving what you do’ equally applies to those moments when I’m not working – when I love to simply be with my wife, Jak, and children (2 flown the nest, one still a fledgling!). You can also find me regularly on the squash court or simply hanging out with friends (most of whom, for no fathomable reason, are dentists!).
My interest in sport has always been strong – I was a ‘Jack of all trades’, playing a wide range of sports, but especially, football, rugby and windsurfing (I hold three national championship titles in the latter). I’ve been privileged to work with some outstanding sports men and women – which has taught me, and fired my imagination, into how performance can be improved.

Professional expertise

Ken’s career reveals an addiction to finding ways of helping improve the mental and emotional performance of individuals and teams in a wide range of disciplines. It’s an addiction that has led to career paths in coaching, training, facilitation, psychotherapy and sports psychology. It’s the latter field that has channelled his focus on designing approaches with a distinctly practical performance edge. And it’s not just ‘performance for performance’s sake’ – it’s more holistic. Performance means more enjoyment, better engagement, with more energy, motivation and resilience to face setbacks.
Ken’s background as a research psychologist and former psychotherapist reflects his ceaseless interest in how and why people do what they do. The ‘performance edge’ comes from his work within sport where he has worked with individual clients who have gained national and international honours. He was the performance psychologist at Leicester City when this relatively small football club beat all the ‘big boys’ to be crowned Premier League Champions.
His approach to individuals and teams is well documented in his 560-page book entitled ‘Mental Mastery’ which has also been translated into Czech after extensive work he undertook with the Czech Olympic Coaches Association.


Ken’s early career saw him engaged in academic research in sports psychology – completing projects for the UK Government’s ‘Sports Council’ and others whilst gaining qualifications and experience in a range of disciplines. For a few years he enjoyed the success of a marketing and distribution company he started with his brother but left to pursue a career as a psychotherapist. It is this underlying ‘human focus’ that continues to fire the passion that is evident in his approach to training, coaching, and facilitation.
He has now clocked up over 25 years’ experience of working with individuals and teams in a diverse range of industries, including financial, pharmaceutical, entertainment, education, transport, recruitment, sport and many more.

PROFESSIONAL qualifications

  • Degree in Applied Psychology.
  • Post-Graduate Certificate in Education.
  • Integral Psychotherapist.
  • Licensed practitioner in Firo-B and SDI.
  • Member of British Association of Sport and Exercise Sciences.
  • Fellow of Hypnotherapy Society.
  • Many other certificates and qualifications: Cognitive Behavioural Therapy; Applied Neuroscience; Appreciative Inquiry; Provocative Therapy; Time Line Therapy; Neuro-linguistic Programming; Mindfulness.
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