Adam Woodroffe

Central to my work is the idea first offered by Susan Scott in her book Fierce Conversations that ‘leadership happens one conversation at time’.
I support individuals, teams and organisations who would like some help with having important conversations about change. I work with people just beginning to lead, through to those at the top of large organisations. I work with individuals and with teams. The kinds of leadership challenges I help people with include preparing for job/promotion interviews, making presentations, having tough, performance conversations, developing personal impact, negotiation skills and influencing others to bring about change.
My approach to work acknowledges and cites some of the very helpful leadership theory which is available, and combines this with pragmatic approaches, designed to allow people to ‘try the theory on for size’. Through a process of coaching and experimentation, I help people develop mindsets, strategies and behaviours which feel right for that individual, in that context.
I have a love of good coffee and barbecued food.

Professional expertise

As a Facilitator and Actor/Facilitator, Adam works at all levels and in many functional areas. Private sector work includes law firms, banks, manufacturers, schools, major retailers, premiership football clubs and the Royal Household.
Adam has worked extensively in the NHS from Board to Ward, from Trusts, to CCG’s to CSU’s. Projects include supporting Revalidation, the National Management Development Initiative, and Development Centre’s and simulations for the Aspiring Directors, Top Leaders, Senior Leaders and Frontline nurses programmes.
Adam has a theatre and television background and has appeared in West End shows and numerous television comedies and dramas.


  • Co-designed and delivered Negotiation Skills courses for the Senior Civil Service
  • Co-designed and delivered Open workshops on Storytelling, High Impact Communications and Coaching Skills for the Civil Service
  • Design and delivery of numerous programmes and workshops for the NHS, working with clinicians and management on a local and national level
  • Scripting and production of filmic content for NHS England to support the development of Appraisal Skills for Doctors
  • Design and delivery of content for many large-scale conferences
  • Coaching clients from many organisations, to support their development. Adams work tends to be at watershed moments in people’s careers, where they may be considering a transition across or up the organisation, most usually working at Senior Manager, Director or Partner level.
  • Particular expertise in Personal Impact coaching
  • Workshops covering Leadership Conversations, Managing Conflict, Influencing, Storytelling, Presentation Skills, Managing Performance and Chairing Meetings


Adam is co-owner and a Director of Practive Ltd, a consultancy specialising in the practice of leadership. Practive and Sladen have collaborated creatively on numerous projects.
In his eighteen years working with senior leaders across public and private sector organisations, Adam has delivered transformational training and coaching.
He has coached senior leaders on the development of their careers and their teams, on their leadership and how to better align these areas with the goals of the organisation.
Adam also delivers talks on the theme of how to improve your impact as a leader to Executive and Non-Executive Directors.

PROFESSIONAL qualifications

  • BA (Hons) Drama
  • Post Grad Cert Acting, Royal Welsh College of Music and Drama
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